2026年5月29日，星期五
Southern Lombok is quickly becoming one of Indonesia’s most exciting hospitality destinations, and now another major project is helping push the region even further onto the global stage. Mirah Investment & Development has officially announced the soft launch of Kuara Resort, a boutique beachfront resort located on the beautiful southern coast of Lombok.
The launch represents more than just another luxury resort opening — it also highlights the growing international confidence in Lombok’s tourism and hospitality sector.
With only 16 carefully designed villas, Kuara Resort focuses on delivering a more intimate and exclusive experience. Instead of targeting mass tourism, the resort embraces the growing global trend of slow travel, wellness, and sustainable luxury.
The villas combine modern comfort with traditional Indonesian and Sasak-inspired architecture, creating a balance between luxury and local culture.
This project is especially important because it reflects how international investors — including many from the Middle East — are increasingly looking at Lombok as a serious long-term investment destination. Over the last few years, Lombok has transformed from a quiet alternative to Bali into a fast-growing tourism and property hotspot.
Investors are attracted by several factors. Land prices in Lombok are still relatively affordable compared to Bali, tourism numbers continue to rise, and government infrastructure projects are accelerating growth across the island. International events such as MotoGP at Mandalika have also helped introduce Lombok to global audiences.
Kuara Resort itself is part of Mirah Investment & Development’s larger expansion strategy in Indonesia. The company has already developed several successful hospitality projects, including resorts in Bali and Gili Trawangan. Their project Cocana Resort even received a Tripadvisor Travelers’ Choice Award and ranked among the top 10% of hotels worldwide.
According to company executives, Kuara represents a major milestone for Mirah’s long-term vision in Indonesia. The company sees Southern Lombok as one of the country’s most promising emerging tourism destinations. This explains why the resort was designed not only as a hotel, but also as part of a broader hospitality ecosystem focused on luxury experiences and sustainable development.
Another interesting aspect is the growing involvement of foreign capital in Lombok’s hospitality industry. Middle Eastern investors, in particular, are increasingly exploring opportunities in Indonesia’s tourism and real estate sectors. Indonesia’s political stability, strong tourism potential, and Muslim-majority culture make the country attractive for Gulf investors seeking diversification outside the oil sector.
Kuara Resort also reflects changing traveler preferences. Modern tourists are now searching for quieter, more authentic destinations rather than overcrowded tourist hubs. Southern Lombok offers exactly that: untouched beaches, surfing spots, natural scenery, and a more peaceful atmosphere compared to many mainstream destinations in Southeast Asia.
Beyond tourism, projects like Kuara create wider economic benefits for local communities. Hospitality developments generate jobs, support local businesses, encourage infrastructure improvements, and attract additional foreign investment into surrounding areas.
For Lombok, the soft launch of Kuara Resort is more than just another hotel opening. It signals growing international trust in the island’s future. And for investors, especially those from the Middle East, it shows that Southern Lombok is becoming one of Indonesia’s most promising hospitality investment markets.
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