{"id":1125,"date":"2026-05-01T15:14:00","date_gmt":"2026-05-01T07:14:00","guid":{"rendered":"https:\/\/realtor001.com\/?p=1125"},"modified":"2026-05-01T15:14:00","modified_gmt":"2026-05-01T07:14:00","slug":"starting-a-business-in-indonesia-starting-from-lombok-why","status":"publish","type":"post","link":"https:\/\/realtor001.com\/it\/blog\/2026\/05\/starting-a-business-in-indonesia-starting-from-lombok-why\/","title":{"rendered":"Avviare un'attivit\u00e0 in Indonesia partendo da Lombok: perch\u00e9?"},"content":{"rendered":"

\"Una<\/span><\/p>\n

Venerd\u00ec 1 maggio 2026<\/p>\n

Se state pensando di avviare un'attivit\u00e0 in Indonesia, potreste pensare subito a Bali o Giacarta. Ma ecco un colpo di scena: Lombok sta silenziosamente diventando uno dei luoghi pi\u00f9 interessanti per costruire qualcosa da zero. \u00c8 come quel giocatore di calcio sottovalutato che improvvisamente esplode e diventa una stella, inaspettato, ma assolutamente meritato.<\/p>\n

Allora, perch\u00e9 Lombok?<\/strong><\/p>\n

Innanzitutto, parliamo di slancio. Lombok, parte di Nusa Tenggara Occidentale (NTB), sta vivendo un vero e proprio boom degli investimenti. Solo nel 2024, gli investimenti realizzati a NTB hanno raggiunto circa 54.500 miliardi di rupie, pi\u00f9 del doppio dell'obiettivo fissato dal governo. Non si tratta solo di crescita, ma di un'accelerazione. Entro il 2025, la cifra era ancora in aumento, raggiungendo quasi 49.000 miliardi di rupie in soli nove mesi.<\/p>\n

Questo ci dice una cosa semplice: gli investitori stanno prestando attenzione.<\/p>\n

Ora, perch\u00e9 stanno arrivando?<\/p>\n

Una delle ragioni principali \u00e8 il turismo. Lombok offre spiagge incontaminate, spot per il surf di livello mondiale e icone naturali come il Monte Rinjani. Negli ultimi anni ha attratto turisti dall'Australia, dall'Europa e da tutta l'Asia. (E dove vanno i turisti, seguono le attivit\u00e0 commerciali: hotel, caff\u00e8, agenzie di viaggio e persino centri benessere).<\/p>\n

Ma Lombok non \u00e8 pi\u00f9 solo turismo. La regione si sta diversificando. Gli investimenti affluiscono in settori come l'energia, l'industria mineraria, l'agricoltura e persino l'acquacoltura, come i progetti di allevamento di gamberi per un valore di oltre 1.000 miliardi di rupie a Lombok orientale. Ci\u00f2 significa che le opportunit\u00e0 non si limitano a un solo settore. Che si voglia aprire un bar sulla spiaggia o avviare un'attivit\u00e0 agricola sostenibile, Lombok offre diverse possibilit\u00e0.<\/p>\n

Un altro fattore chiave? Il vantaggio in termini di costi.<\/p>\n

Rispetto a Bali, Lombok \u00e8 ancora relativamente economica. I prezzi dei terreni, il costo del lavoro e le spese operative sono generalmente inferiori. Questo rappresenta un enorme vantaggio, soprattutto per le startup o le piccole imprese che cercano di sopravvivere nelle fasi iniziali. Si pu\u00f2 pensare a questa situazione come all'ingresso in un mercato prima che diventi sovraffollato, un po' come acquistare azioni prima che diventino virali.<\/p>\n

Poi c'\u00e8 il fattore governativo. L'Indonesia si \u00e8 impegnata attivamente a migliorare il proprio contesto imprenditoriale attraverso sistemi come l'OSS (Online Single Submission), semplificando la registrazione delle aziende e l'ottenimento dei permessi. A livello regionale, il governo dell'NTB sta inoltre promuovendo con decisione gli investimenti, motivo per cui i numeri continuano a superare gli obiettivi prefissati.<\/p>\n

E non dimentichiamoci della strategia di localizzazione. Lombok si trova proprio accanto a Bali, una delle destinazioni turistiche pi\u00f9 famose al mondo. Questo crea un effetto a catena. Quando Bali diventa troppo affollata o costosa, le persone cercano naturalmente delle alternative. Lombok diventa la scelta successiva pi\u00f9 logica.<\/p>\n

Ma ecco il vero fascino: Lombok \u00e8 ancora nella sua "fase di crescita". Ci\u00f2 significa che non vi limiterete a entrare in un mercato, ma contribuirete a plasmarlo.<\/p>\n

Certo, come in ogni mercato emergente, ci sono delle sfide. Le infrastrutture sono ancora in fase di sviluppo e i processi aziendali potrebbero richiedere pazienza. Ma per molti imprenditori, questo fa parte del gioco. Rischio elevato, s\u00ec, ma anche un elevato potenziale di guadagno.<\/p>\n

Avviare un'attivit\u00e0 in Indonesia da Lombok non \u00e8 quindi una scelta casuale, bens\u00ec una mossa strategica. Significa entrare in un mercato in rapida crescita, ancora accessibile, sostenuto da iniziative governative e alimentato da forti tendenze turistiche e di investimento.<\/p>","protected":false},"excerpt":{"rendered":"

Venerd\u00ec 1 maggio 2026 Se state pensando di avviare un'attivit\u00e0 in Indonesia, potreste pensare subito a Bali o Giacarta. Ma ecco un colpo di scena: Lombok sta silenziosamente diventando uno dei luoghi pi\u00f9 interessanti per costruire qualcosa da zero. \u00c8 come quel giocatore sottovalutato nel calcio che improvvisamente esplode in una stella, inaspettato, ma totalmente meritato. Quindi, perch\u00e9 Lombok? Innanzitutto, parliamo di slancio. Lombok, parte di Nusa Tenggara Occidentale (NTB), sta vivendo un serio boom di investimenti. Solo nel 2024, la realizzazione degli investimenti in NTB ha raggiunto circa 54,5 trilioni di rupie, pi\u00f9 del doppio dell'obiettivo del governo. Non si tratta solo di crescita, ma di accelerazione. Entro il 2025, il numeroLeggi di pi\u00f9 \u2192<\/a><\/span><\/p>","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[12],"tags":[167,166,165,147],"class_list":["entry","author-muflih","post-1125","post","type-post","status-publish","format-standard","category-other","tag-australia","tag-europe","tag-investment","tag-lombok"],"qubely_featured_image_url":null,"qubely_author":{"display_name":"muflih","author_link":"https:\/\/realtor001.com\/it\/blog\/author\/muflih\/"},"qubely_comment":0,"qubely_category":"Other<\/a>","qubely_excerpt":"Friday, 01 May 2026 If you\u2019re thinking about starting a business in Indonesia, you might instantly think of Bali or Jakarta. 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